LinkedIn Industries List: Rankings And Statistics

published on 11 January 2022
  By: Sarah Ouismann<br>
  By: Sarah Ouismann

Are you sure that the sales or marketing niche you are focusing on on LinkedIn is the right one?

It can be difficult to select the right industry from the 148 available inside LinkedIn.If you choose the LinkedIn industry with fewer people, you can end up with a smaller, but more meaningful connection circle and easily add on the top of your sales.

In contrast, if you choose the large LinkedIn industry, you will have more people that can be a good fit for you and your company, but you will also have much more noise and more competitors.

We will explore the latest LinkedIn industries benchmark and statistics that will help you determine which LinkedIn industries you should focus on while doing sales and networking on LinkedIn.In addition, we'll see the LinkedIn industries list with the actual number of people inside.

LinkedIn Industries Benchmark and Statistics

In the last three years LinkedIn got 100M+ of new users. Things have changed since then.

There are currently 575M+ LinkedIn users and 260M+ of them are active month-to-month. The number of LinkedIn users in each industry was carefully collected after research.

As you can see, Information Technology and Services still holds first place with 4.9% of all LinkedIn users. In second and third place, respectively, are the Hospital & Health Care LinkedIn Industry (with 3.7 %) and the Construction industry (with 3.6% of people). However, Marketing & Advertising and Human Resources occupy the 11th and 25th spots in the most popular LinkedIn industries.

Keeping all of this in mind, here’s the

10 LinkedIn industries with the Highest number of people

  1. Information Technology and Services
  2. Hospital & Health Care
  3. Construction
  4. Education Management
  5. Retail
  6. Financial Services
  7. Accounting
  8. Computer Software
  9. Automotive
  10. Higher Education

10 LinkedIn industries with the lowest number of people

  1. Legislative Office
  2. Nanotechnology
  3. Alternative Dispute Resolution
  4. Railroad Manufacture
  5. Tobacco
  6. Fund-Raising
  7. Fishery
  8. Political Organization
  9. Think Thanks
  10. Shipbuilding

The previous report from 3 years ago show that six LinkedIn industries that were one of the most popular are not in the top 10 list of LinkedIn industries right now. This includes marketing & advertising, human resources, and staffing and Recruiting, Internet, Management Consulting and Telecommunications.

LinkedIn Industries List

Here's the list of LinkedIn industries, ranked from top to bottom:

Information Technology and Services - 19196677

Hospital & Health Care - 14503513

Construction - 14257823

Education Management - 11429173

Retail - 11249719

Financial Services - 10379252

Accounting - 9463207

Computer Software - 8845451

Automotive - 8520162

Higher Education - 8227289

Marketing & Advertising - 8200733

Government Administration - 8191039

Banking - 8050709

Health, Welness & Fitness - 7264545

Real Estate - 7190024

Telecommunications - 6642734

Oil & Energy - 6486440

Food & Beverages - 6476410

Hospitality - 5689703

Mechanical or Industrial Engineering - 5609882

Electrical & Electronic Manufacturing - 5288276

Primary/Secondary Education - 5281252

Insurance - 5273627

Internet - 5009576

Human Resources - 4689437

Medical Practice - 4647230

Transportation/Trucking/Railroad - 4330232

Consumer Services - 4306866

Management Consulting - 4071874

Pharmaceuticals - 3982488

Civil Engineering - 3945173

Design - 3931675

Research - 3881172

Restaurants - 3624691

Logistics & Supply Chain - 3546524

Architecture & Planning - 3532260

Law Practice - 3529127

Apparel & Fashion - 3252150

Consumer Goods - 3203873

Facilities Services - 3165573

Food Production - 3119302

Non-profit Organization Management - 3068321

Entertainment - 2932462

Machinery - 2916741

Chemicals - 2832195

Arts & Crafts - 2739434

Wholesale - 2666294

Utilities - 2535723

Legal Services - 2494586

Farming - 2431031

Mining & Metals - 2421183

Airlines/Aviation - 2405731

Leisure, Travel & Turism - 2349983

Sporting Goods - 2342739

Building Materials - 2317973

Music - 2149857

Enviromental Services - 2137698

Professional Training & Coaching - 2030905

Medical Device - 2030520

Individual & Family Services - 1860604

Cosmetics - 1809116

Mental Health Care - 1727206

Aviation and Aerospace - 1672897

Staffing & Recruiting - 1672466

Industrial Automation - 1653869

Graphic Design - 1639527

Security & Investigations - 1614345

Import and Export - 1595332

Public Relations and Communications - 1565888

Textiles - 1563422

Military - 1551130

Broadcast Media - 1542716

Biotechnology - 1536566

Media Production - 1520411

Business Supplies & Equipment - 1513730

Computer Networking - 1489730

Writing & Editing - 1475735

Consumer Elecronics - 1465350

International Trade and Development - 1397993

Events Services - 1389237

Photography - 1366983

Renewables & Envirnoment - 1318363

Computer Hardware - 1315815

Civic and Social Organization - 1275655

Furniture - 1197044

Defense & Space - 1184912

Computer & Network Security - 1143077

Printing - 1130902

Fine Art - 1103610

Religious Institutions - 1062678

Investmend Management - 1050092

Law Enforcement - 1033675

Publishing - 1028001

Information Services - 975115

Maritime - 954962

Outsourcing/Offshoring - 938856

Warehousing - 937743

E-learning - 888433

Executive Office - 874947

Government Relations - 847985

Animation - 828609

Semiconducs - 801795

Supermarkets - 774477

Program Development - 720828

Public Safety - 719803

Plastics - 717090

Alternative Medicine - 701539

Performing Arts - 679161

Online Media - 676664

Motion Pictures & Film - 675210

Commercial Real Estate - 673941

Judiciary - 668991

Packaging and Containers - 658331

Luxury Goods & Jewelry - 622203

Veterinary - 620386

Computer Games - 608479

Investment Banking - 603021

Market Research - 602979

International Affairs - 601210

Wine & Spirits - 559993

Newspapers - 558398

Translation & Localisation - 556080

Recreational Facilities & Services - 546573

Sporting Goods - 540562

Paper & Forest Products - 532646

Capital Markets - 522357

Public Policy - 519698

Package/Freight Delivery - 519161

Libraries - 456492

Wireless - 451410

Gambling & Casinos - 435111

Venture Capital & Private Equity - 408043

Glass, Ceramics & Concrete - 398075

Philanthropy - 387678

Ranching - 386123

Dairy - 364430

Museums and Institutions - 358110

Shipbuilding - 353022

Think Thanks - 335248

Political Organization - 329724

Fishery - 282056

Fund-Raising - 258899

Tobacco - 243124

Railroad Manufacture - 236080

Alternative Dispute Resolution - 223680

Nanotechnology - 166608

Legislative Office - 139994

Even if you're in a low ranking industry, networking will not be impossible, it will just be a little more challenging. Fortunately, since you have less competition, you will have the opportunity to build more meaningful relationships. If you're in a high ranking LinkedIn industry, like Information Technology and Services or Computer Software, you may face much greater competition. If you want your voice to be heard, you will need to develop your LinkedIn marketing and content strategies.

Read more

Runs on Unicorn Platform